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Khumanthem at Lakme Fashion Week '18

Khumanthem presented their latest collection at the Lakme Fashion Week as a part of Sustainable Fashion Day, hosted by the United Nations in India. Khumanthem promotes sustainable livelihoods for artisans and bridges the gap between the North-Eastern region of India and the fashion industry at-large

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As modernity sets in, bringing in its wake, an influx of cultural and social changes, bulwarking social status and power became the putative purpose for the existence of fashion. The sartorial assets, lovingly left to us by our ancestors, sit at the back of our closets, gathering dust, evanescing, while our latest and most luxurious conquest gets the place of honour. It is not wrong to choose fashion as a means to claim our status in society, but its terribly sad to do it at the expense of forsaking one's own tradition and culture. What we could do, rather, is try and change the ephemeral nature of fashion by using the timeless beauty of indigenous textiles.

Khumanthem is a fashion brand, established in the year 2014, aiming for luxury end of the market. The brand's pledge is to establish lasting relationships with its clients by not only supplying high quality, one of a kind statement pieces, but also by engaging them with the beautiful ancient culture of the North-East. Indigenous handloom and handicraft is the backbone of the brand.

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Richana Khumanthem was born and brought up in Imphal, a quaint little city tucked away in the North-East region of India. She has a Bachelor's Degree in Fashion Design from the National Institute of Fashion Technology (NIFT), New Delhi and a Master's Degree in Fashion Business & Management from Nottingham Trent University, UK. Brought up in a community that follows Paganism, Richana grew up amidst fascinating folktales, myths and legends. This influence clearly shows through in her concepts as well as her design collections. She strives to bring the textiles  of North-East India, and Manipur in particular, to the forefront of both the national and international fashion industry. After working under renowned designers in the city of Delhi, and as a textile researcher at the prestigious design institute, NID Ahmedabad, she started her own handloom based brand, Khumanthem.

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Sagolband, Moirang Leirak Machin, Imphal, Manipur 795001